PRISM Bags

PRISM’s market entry required a physical brand experience that was an extension of its mission: empowering the active, professional woman. The challenge was to translate the brand’s core values of intentionality and versatility ensuring the brand felt like a premium tool for an active lifestyle.

Working closely with the Founder and Creative Director, I led the end-to-end design and iteration of a comprehensive packaging ecosystem, including custom boxing, sustainable poly mailers, and brand collateral. Each design and iteration explored the brand’s core philosophy.

The result was a fully realized packaging suite that served as a critical pillar for the brand’s successful crowdfunding launch and its formal introduction to the market.