Econolite - Linkedin

Econolite’s Linkedin services as a primary channel of credibility and the wider transportation industry community. The overhaul needed to bridge interfacing products, event and educational content, ensuring the brand felt authoritative to government partners and industry peers alike without oversimplifying the technical nature of safe mobility.

The project required coordination with our sister company, PTV Group and external partners. In collaboration with the Senior Graphic Designer and broader marketing team, I led the continuous experimentation redesigning content types. Development of structured "Success Story" highlighted case studies and clear benefit driven carousels. I executed a complete overhaul of our event and video designs to optimize for high-value engagement.

Beyond execution, I oversaw competitive intelligence, KPI tracking, and paid media reporting, acting as the primary point of alignment between LinkedIn representatives, internal stakeholders, and cross-functional teams.

The result is a cohesive visual voice across every posting category, channel tone, and active 10-20% engagement higher than market average. Our team enforced Econolite as the industry leader in transportation technology and services.