Econolite
TECHNICAL COLLATERAL MANAGEMENT
Overview
Econolite's technical datasheets serve as the foundational knowledge base for sales, providing comprehensive product-line documentation across a multi-product portfolio. In an industry where precision is a safety requirement, the collateral system is a critical resource, demanding clear technical accuracy, regulatory alignment, and brand consistency across every asset.
Program Type
Technical Documentation, Cross-Functional Coordination, Brand Governance
Tools / Methods
Adobe Indesign, Notion, Excel, Word, Sharepoint, Box.com
Stakeholder
Product Engineers, Sales, External Printer
Duration
1 Year
Objective
Establish and maintain a synced library of 42 technical sales collateral pieces that reflects real-time product updates across four engineering teams, enabling cross-country sales to provide consultation with accurate documentation.
Constraint
4 independent product teams with separate release cadences and no shared documentation workflow.
No standardized existing change-log or hand-off process.
Inaccurate specs in traffic management carry direct operational risk.
External vendor dependencies introduced turnaround variables outside
Content accuracy relied on coordination with engineering and participation in product training
Coordination & Execution
Implemented hardware updates from engineering into brand-consistent documentation, managing version accuracy across 42 assets simultaneously.
Coordinated external vendor (Direct Edge) print production to distribute physical media company-wide
Photographed each product personally for use across sales tools, social media, website, and documentation, ensuring visual consistency and product version accuracy
Built a review and approval workflow to route draft collateral through engineering leads before release.
Maintained asset tracker with Notion to monitor status, version, and scheduled update dates across the full collateral library.
Risk & Issue Management
Engineering updates released without documentation notification
Previous inconsistent documentation management across 3 server locations
Technical inaccuracy in safety-critical specs
Outcomes & Deliverables
42
Technical collateral pieces maintained and delivered
4
Engineering teams coordinated across a unified workflow
10+
Product models photographed for documentation
Delivered synchronized asset library that empowers cross-country sales representatives with accurate, credible documentation in consultation meetings and conferences
Established a repeatable coordination framework between engineering, vendors, and the sales org, reducing ad hoc requests and version inconsistencies.
Produced a complete product photography archive used across sales, marketing, and web channel
