Econolite - Collateral

Econolite’s technical datasheets serve as the foundational knowledge base for the global sales organization by providing comprehensive details of each multi-product line. In a sector where precision is a safety requirement, the collateral system needed to function as an imperative that provides clear outlines and branding across the board.

Managing 42 pieces of collateral required rigorous cross-functional synchronization. I acted as the primary bridge between engineering teams and external vendors, ensuring that every hardware update was translated into clear, accurate, and brand-consistent documentation. I also photographed each product for use in promotion, sales tools, social media and website. By participating in monthly technical product trainings, I ensured design decisions were informed by an understand of the product’s application.

The result is a scalable, synchronized library of assets that empowers cross-country sales representatives with the information and credibility needed to close high-value contracts.